High power supply selection strategy for small and medium-sized enterprises with obvious localization trend in the previous article entitled "Breakthrough Strategies and strategies for Chinese small and medium-sized enterprises through both" drainage "and" throttling ", hongjinwen, general manager of Shenzhen Huatian Weiye Technology Co., Ltd. (hereinafter referred to as" Huatian Weiye ") focused on analyzing several breakthrough modes. In fact, Hong Jinwen not only has some experience in enterprise management, but also has his own unique understanding of the LED driven market as a technical background. He said frankly that the market's pursuit of product cost performance has accelerated the localization process of driving power supply
in fact, with the rapid improvement of the cost performance of LED lighting products, and the continuous and in-depth implementation of the global "white ban", its market penetration has increased rapidly. According to the data of LED Research Institute of advanced industry and Research (GGII), the LED lighting penetration rate increased from 0.6% in 2010 to 42% in 2016
in december2016, the penetration rate of LED lighting increased, directly driving the market scale of LED lighting, but also containing huge potential development space. According to GGII data, in 2017, the output value of the global LED lighting market reached 536billion yuan, of which the output value of LED lighting in Chinese Mainland was 296.9 billion yuan, a year-on-year increase of nearly 21% and a global share of 55.40%. With the divestiture of general lighting business by international giants, the scale of China's output value will continue to increase. GGII expects that China's share in the world is expected to reach 61% in 2020
led driving power supply, as the object of Le experiment, is sometimes the core component of high-value military product D lighting products, and is one of the main factors affecting the service life and stability of LED lighting products. The rapid growth of the global LED lighting market has promoted the continuous development of the LED lighting driving power industry
according to the data of LED Research Institute of advanced industry and Research (GGII), in 2017, the output value of global LED lighting driving power supply reached 36.6 billion yuan, a year-on-year increase of 15.1%. China's growth rate was slightly higher than the global market, and the output value reached 24.5 billion yuan, a year-on-year increase of 23.7%. With the sustained and rapid development of the LED lighting market, the LED lighting driving power market has huge room for growth. GGII predicts that the output value of China's LED driving power will reach 29billion yuan in 2018, with a year-on-year increase of 18.4%
"High power driving power supply this paper mainly introduces the types, structural characteristics and performance in ophthalmology of biomedical materials used for artificial cornea, intraocular lens, artificial vitreous, artificial eye, artificial lacrimal passage and contact lenses. As an important sub application of LED driving power supply, it had high technical barriers, brand barriers and product certification barriers. 5) the market concentration was high after the copper wire mesh was removed from the barrel. ”Hongjinwen speaks frankly. For quite a long time in the past, due to the first mover advantages in technology and brand of famous manufacturers such as Mingwei in Taiwan and Philips in the Netherlands, they still occupied a dominant position in the market. Many end customers even pointed out that they would require the use of LED drivers of these famous brands
however, with the continuous improvement of domestic power technology, the gap between domestic high-power power products and foreign products of the same type is narrowing. Some insiders believe that "from the development of high-power power supply products in recent years, the product differences at home and abroad are gradually narrowing, and even many domestic brands enjoy good reputation and market share abroad."
it is undeniable that although Philips, Mingwei and other brands still have strong influence in the drive power market, the LED drive power industry has developed into a fairly mature industry, especially the performance indicators pursued in the early days are no longer a problem, and there are only reliability and cost performance requirements at present
the rise of domestic brands has brought huge pressure to these foreign brands, and part of their market share is gradually being eroded by domestic power supply manufacturers. Hongjinwen said that the market's pursuit of product cost performance will localize the driving power supply and penetrate from brand to non brand. In addition, as the current technical scheme is mature, it will only be a matter of time before domestic power supply is widely used as long as the quality control ability of domestic power supply is rapidly and effectively improved
Hong Jinwen predicted that in 2018 or even longer, high-power power supply market brands will still be the mainstream, accounting for most of the market, but their growth will slow down and even be difficult. At the same time, domestic power supply will rapidly penetrate and grow, occupy a place, but the market share will still be small
the formation of this situation is closely related to the power supply selection strategy of many domestic application manufacturers. At present, many small and medium-sized enterprises still consider the brand most when choosing suppliers. "The biggest mistake in becoming an enterprise is a strategic mistake, not a tactical mistake." Hongjinwen said, "enterprises need to decide whether to define brand manufacturers as strategic suppliers or core suppliers according to their own conditions."
as we all know, brand is a kind of public resource with transparent price and wide coverage, but it will also lead to transparency of corporate profits. For small and medium-sized enterprises, if they can not exert a good influence on suppliers and have no platform advantages, there will be no strategic space and development space. Such positioning of suppliers can not help the growth of enterprises. "Therefore, blindly defining brand power as a strategic supplier will also make some small and medium-sized enterprises lose strategic opportunities." Hongjinwen said frankly
what needs to be faced up to is that it is difficult for lamp products to form technical advantages because the technical threshold of lighting products is very low and easy to replicate. For lighting enterprises, they need to build their own core competencies, including supply chain integration capabilities. "Small and medium-sized enterprises need to integrate suppliers that match their strategic development. Instead of blindly pursuing large-scale and brand manufacturers, they should choose more suppliers they really need, so that suppliers can become an important driving force for enterprise development." Hongjinwen thinks
as one of the well-known domestic power supply manufacturers, Huatian Weiye's technical strength and product quality are close to those of international manufacturers. The second part is entitled "where is the" core competitiveness "of Huatian Weiye due to the cluster of high-power power supply schemes?" In this article, hongjinwen will focus on analyzing several high-power power supply schemes on the market and the "core competitiveness" of Huatian Weiye. Please look forward to it